Head on

have you seen the head on commercials, anyway these ads really are rather annoying.. head on apply directly where it hurt, over and over again,,, but the advertising team behind the annoying ad campaign have done something really smart. First of all by creating a really annoying commercial, people remember the product because the commercial is annoying. The people behind the head on commercials took it a step future. They recognized that their commercials are annoying and they took advantage of that, they used that to give their product more credibility. They used regular people during their commercials who come out and tell the viewers that the commercial is annoying but that the product is effective. The creators of this ad were quick to recognize what people thought about their ads and made a small adjustment to change their ads and give their product more credibility and make the ads they had less annoying.