Ads in fast foward

I am responding to another blog posted by the Bulldog reporter, http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_biz_update/6426-1.html?CMP=OTC-RSS. In this post the argument that Tivo is causing less ads to be view is discussed and debated. Most people are right in the middle of fast forwarding through commercials and watching real time with commercials. The question is will Tivo destroy ads? No it, I don't think that Tivo poses a serious threat to advertising. I used to have a DVR the it became to expensive so I have used the functions of a DVR player and seen how it effect commercials and Tele watching. Occasionally, the fast forward function is not used and when it is not ads are seen even sometimes rewound and re-watched if they are any good. But this does not matter, ads will always be affective and apart of pop culture even without TV. The internet will keep the ad industry afloat even if Tivo kills it on TV. People watch TV via the internet anyway. and many people still don't have Tivo or DVR players, plus the average american I believe enjoys ads as much as they complain about them, since we are lazy and watch way to much TV as a nation, ads offer spot to go pee, or get a beer, or a hot dog. Tivo may have but a small dent in the advertisers way to reach their audience but it won't stop them.

Group X

For those of you have yet to see what group X is you should check it out, this is perhaps the best thing they have done.. .. true many of the animations and gags Group X does are rude, crude, racist, sexists, and any other negative comments you want to throw at these short animations. But many of them are so ridiculous that they are funny. Regardless of your stance on Group X, the fact remains these guys started something that advertising should pick up on. The simple animation and ridiculous comedy works, it grabs attention and does not let go. I can't tell you how many times I have walked down the aisle at the supermarket and muttered to myself, "well have a nap, then FIRE THE MISSILES." fantastic!!!! anyway there was a rumor of these guys doing an ad for Nike. I googled it more and found nothing, The web site is www.groupxarab.com. If these guys really did get to produce an ad for Nike I really want to see it. Group X seem like a joke, they have a CD and it reminds me of a comedy Cd. Are these guys for real?? It has also occurred to me that Group X may not be the creators of the end of the world animation. Who did that???? If anyone finds out please tell me.

gapingvoid

For all of you who are interested in creative advertising, here is a cool site with some great art work, blog links and information. I stumbled upon it when Googling blogs about creative advertising. There is some good stuff, check it out, www.gapingviod.com. As for a discussion on some of the more creative ads on TV today, that could take a while. But there is one ad that I find particularly funny, creative, and effective. The Chip's Ahoy ad using the Human league song, " Don't you want me," is a great ad. I tried to find a sample on Youtube and the Chip's Ahoy site but was able to find anything. Check out the site anyway, http://www.nabiscoworld.com. This commercial is great because it is unique in the industry and different for a cookie ad. I also find that I am more likely to buy products where the advertising is different than traditional ads.It does not try to sell you a cookie in the traditional way. The use humor and fantastic, not of this world ideas to sell their products. A cookie driving down a freeway with cookie friends all singing a recognizable 80's tune, and each getting swiped up and eaten. The driver is the last to realize and slowly sings the song that highlights his death. Don't you want me, Baby? I might go buy some cookies.

The firm who made this ad uses some great creative techniques. Although I am sure there were many digital additions to this ad, it really looks like a classic animation using clay models. The cookies, car, background and hand of death, all have a great anti-digital look and feel. I really wonder if the creators used clay or 3d animation? Are ads that uses crazy digital techniques better or more effective in todays digital world more affective than traditional forms of film or art?? Either way, this is a killer ad.

Amature vs Corporate

After reading the Bulldog Reporters' Daily Dog blog, about Super Bowl advertising, the most interesting aspect of that post is the very last bit of information that we are given. The post states, " Michael Solomon, a consumer behavior expert and author of Conquering Consumer space. An ad "immediately gets a leg up in terms of credibility" if viewers know that the ad comes from a consumer, rather than a professional marketing department." This made me think...Do amateur ads really hold more credibility in the eyes of consumers? The answer is a hazy line, in some cases the amateur ads do give the consumer a different view at the product. If we as consumers know that someone just like us made the ads and not some corporate big shot, the ad does not necessarily gain more creditability, but the consumer may cut the ad a little slack and be more willing to accept the message. These ads usually employ humor to connect with the consumer, although this is a great tactic, there is more connecting the amateur ad maker and the consumer than a cheap laugh, they're both consumers. The amateur ad producers may have made the ad for fun, exposure, or a portfolio piece,( I am currently in the process of trying to make an ad for a beverage that I drink a lot of just because the process will be funny and a good portfolio piece,) situations like these make it possible for the target consumer to accept amateur ads and connect with them more than corporate ads. The link to the blog is..http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_spotlight/6391-1.html?CMP=OTC-RSS

So that is how amateur ads are better, however, if the ad is done poorly or with lower standards than most corporate ads the may do more harm than good. For Example, many local ads are really bad, and make the business they represent look stupid. There is an appliance store that advertises in the city I live. This ad is so annoying and makes the store/owner look like a complete jackass. Not only would I not go to a store with an that bad of an ad but it also hurts his credibility as a quality place to service or purchase home appliances. However, tricks and goofy actions have helped small business's in the past, so the ball swings both ways. Quality is the most challenging aspect for amateur advertisers and will always hold some amateur advertising ideas back.