graffitti and ads

Recently, urban aesthetics and graffiti have become very popular among youth culture. Like most business's advertising has tried to take advantage of this trend and use it in their ads. For example, Sprit had an ad campaign that made a bunch of ad that used graffiti like script, basketball and a urban setting. Another artist, who also does graffiti David Choe has gotten big contracts from Adidas and other companies to make ads for them. Anyway I just think this guy is real sick, the stuff he does and his style is really killer. It proves that ad companies do outsource for artists to create ads for them.