gapingvoid

For all of you who are interested in creative advertising, here is a cool site with some great art work, blog links and information. I stumbled upon it when Googling blogs about creative advertising. There is some good stuff, check it out, www.gapingviod.com. As for a discussion on some of the more creative ads on TV today, that could take a while. But there is one ad that I find particularly funny, creative, and effective. The Chip's Ahoy ad using the Human league song, " Don't you want me," is a great ad. I tried to find a sample on Youtube and the Chip's Ahoy site but was able to find anything. Check out the site anyway, http://www.nabiscoworld.com. This commercial is great because it is unique in the industry and different for a cookie ad. I also find that I am more likely to buy products where the advertising is different than traditional ads.It does not try to sell you a cookie in the traditional way. The use humor and fantastic, not of this world ideas to sell their products. A cookie driving down a freeway with cookie friends all singing a recognizable 80's tune, and each getting swiped up and eaten. The driver is the last to realize and slowly sings the song that highlights his death. Don't you want me, Baby? I might go buy some cookies.

The firm who made this ad uses some great creative techniques. Although I am sure there were many digital additions to this ad, it really looks like a classic animation using clay models. The cookies, car, background and hand of death, all have a great anti-digital look and feel. I really wonder if the creators used clay or 3d animation? Are ads that uses crazy digital techniques better or more effective in todays digital world more affective than traditional forms of film or art?? Either way, this is a killer ad.